PEOPLE BEHIND THE WINERY
Herman Schroeder knows the winery and its vineyards like the back of his hand. “In 2000, when I was a boy, and all around here was bare ‘countryside’, we came every weekend with my grandfather and my cousin, sometimes with all the family; we cooked steaks on a plow disc up in the barda, and we spent the afternoon there while the winery was being built,” he remembers with nostalgia. “I was 14 years old then and, at first, all we wanted to do was to pick up the manager’s ATV quad and drive around the barda. I always loved the vineyards, the chacra, the machines –the tractors above all–, the people, and the work they carried out. A few years after that, I learnt to replace the punctured irrigation hosepipes.”
Ten years later, in February 2017, Herman began to work in the winery in the middle of the harvest season. “It was my first harvest. I don’t know if I had already decided to stay, I just wanted to get acquainted with things that were already familiar to me, but seeing them from another perspective.”
This year, Herman, who is now 28, worked in his fifth harvest as a member of the team of agronomists of the winery. “Today I know that what I like best is fruit growing, from winemaking grapes to apples and cherries. Plus everything related to technological breakthroughs and the maintenance of agricultural machinery. I enjoy working outdoors, in the countryside, far from the city.”
Herman is the son of Roberto Schroeder, the winery’s CEO, and he is a member of the third generation of this family of Patagonian entrepreneurs. Besides managing the winery, Familia Schroeder grows fruit products for export in its rural establishments around the area. Patagonia is renowned for its excellent Pinot Noir, and for its fruit plantations of high-quality apples, pears and cherries.